By Nick Payne
Directed by John Crowley
Venue: Donmar Theatre
Date: Thursday 12th September 2013
I’m not sure how well the sponsored front row initiative is succeeding at the Donmar. The idea of having front row seats released two weeks before a show seems like a great way to get new people into the theatre at an affordable price, but looking at the occupants of the front row today, I’m not sure it’s having the desired effect. The average age was around 55 to 60, and they mostly looked like regular theatregoers to me. Of course, the matinee audience may have a different profile to evening performances, and no doubt there will be some statistics published eventually puffing what a great success the scheme has been, but for those of us who’ve supported the theatre for many years, it’s still a bit galling to find the best seats not available for advance booking and yet possibly not going to those for whom the scheme was intended. Ah well.